It dawned on them; why don't people in North America enjoy "genuine" tea? Loose Leaf Tea in North America was becoming popular but the emphasis was on cute blends, artificial flavours and gimmicky names, rather than the tea itself and culture behind it.

Bringing their newfound expertise with them to Canada, Genuine Tea was launched to share ethically-sourced, genuine tea with the market.

Verge members can enjoy 20% off all Genuine Tea by quoting VERGE20.